Type: SEO + Personality Blog
Length: 800 – 1,500 words
Written from the perspective of a company insider, “Roots” blogs include all the SEO elements of “Seed” blogs, while also getting to know and express the personality of your business, services, and/or brand a little bit deeper.
“Roots” articles include content related directly to your city, its neighborhoods, and how your business and/or services impact or fit into their surroundings. The goal here is to provide real value and make a deeper connection between the reader and the content they are reading.
These articles take a longer time to research and write due to the nature of their topics.
- Typically 5 to 10 parts in length
- Includes external and internal links
- Often used as part of an email or paid marketing campaign