Type: SEO + Personality Blog + Technical Writing
Length: 1,500 – 5,000 words
Growth” blogs include all the SEO elements of the “Seed” blogs, and all the personality elements of the “Roots” blogs, but are written from a more technical perspective and take a deep dive into a topic while looking at it from all angles.
These articles provide a ton of value to your audience and also help build real authoritative value for your website in the eyes of search engines such as Google. These blogs are written from an expert perspective to provide clarification for a niche and assert your dominance within that topic.
- Are meant to be the definitive answer to a question, a guide to a problem, or an explainer and can include videos, infographics, and photos.
- Involves a significant amount of research, taking anywhere from 3-5 days, from the research to the writing phase.
- Includes citations and internal links to other areas on your website.
- Ideal for lead generation, pushing people further down the sales funnel, and establishing yourself as a thought leader in your industry.